Hi, I’m Seán and I’m the man behind Deadly.ie.

My obsession with Enamel Pins started in 2015 when my wife gifted me one on our Wedding Day. It was a Krusty The Clown one, because I love the Simpsons and I made her laugh a lot. On our honeymoon I added a few to the collection; The weird Berlin crossing-lights mascot, a few Disney ones and a Slavia Prague one. They’re all on the cork-board in my office.

It wasn’t until 2020 that I began making them and selling them here on Deadly.ie. In September of that year, I released my first one, The Lady on the Rock. I launched it at midday, went to St. Anne’s Park to check out the market and when I came back to the car, I found out that it had fully sold out. All within an hour. There was obviously demand, so I followed it up with other enamel pins. Since then, I’ve added hats, tees, totes and posters to the range.

This isn’t a large business by any means - I run this from my home with my dog Jasper sitting at my feet. I personally design, merchandise and pack every product that comes in and goes out - and I love it.

If you want to keep up to date, check out my Instagram page, where I regularly put up forthcoming merch in the stories.