About
About
Hi, I’m Seán and I’m the man behind Deadly.ie.
My obsession with Enamel Pins started in 2015 when my wife gifted me one on our Wedding Day. It was a Krusty The Clown one -because I love the Simpsons and I make her laugh a lot. On our honeymoon I added a few to the collection; The weird Berlin crossing-lights mascot, a few Disney ones and a Slavia Prague one. They’re all on the cork-board in my office - along with about 600+ more that I’ve added since then.
It wasn’t until 2020 that I began making them and selling them here on Deadly.ie. In September of that year, I released my first one, The Lady on the Rock. I launched it at midday and went to St. Anne’s Park to check out the market, forgetting my phone in my car in the process. When I came back to the car, I found out that it had fully sold out. All within an hour. There was obviously demand, so I followed it up with other enamel pins. Since then, I’ve added hats, tees, totes and posters to the range, but the primary focus is (and always will) be pins.
This isn’t a large business by any means - I run this from my home with my dog Jasper usually sitting at my feet. I personally design, merchandise and pack every product that comes in and goes out - and I love it.
If you want to keep up to date, check out my Instagram page, where I regularly put up forthcoming merch in the stories.
Jasper
Jasper was abandoned on a roundabout by an awful eejit in 2019. Not long later, he came to live with me. He’s been stinking out the house with farts ever since, but I wouldn’t change a thing about him.
Since then, he has become the official mascot of deadly.ie. He loves joining me while I pack pins, demanding belly scratches at the most inopportune moments and going for short runs and long walks. He's on every envelope that I send out (not literally, he's the 'thank you' sticker')
Designs
I've had some great designs over the past half-decade, if I can say so myself. I'm known for the Claddagh Pint, The Pint Baby, The Cara Brooch and Sheecap to name just a few.