The Retro Reflector Pin

If you had a bike in the 80s or 90s, you had one of these clacking away on the back wheel.

This enamel pin is 33mm tall and is a mixture between hard and soft enamel. The blue segment is soft enamel, with a gentle recess. The central piece is gold glitter enclosed in a hard enamel epoxy resin. The edges are silver plated and there is one pin back on the reverse side.

The origins

These pins are based on the icon prize that came in cereal from the 1980s and 1990s. These reflectors clicked onto your wheels and they came in a variety of colours. Depending how much cereal your family ate, you may not have had them all. I had the Light blue and orange ones in my house, but a kid on our road had a whole wheel covered in them. Literally dozens. They said they got them all in one pack and I still don’t believe their little bowl-cut lying head.

Anyway, these were a major success and the campaign ran twice - once in ‘86 and again in ‘90.

Cereal Prizes

In my opinion these are the greatest git to ever emerge from a carboard box full of breakfast. You can see a full list of the best cereal prizes ones over on the DailyEdge, but the only ones that come close are the pencil toppers or the Wallace and Gromit figurines that still adorn my family’s ensuite.

Cockadoodle-do (or cockaddodle-don’t) get yours now.

Get yours before they sell out!